UTS pitches new course for sports media

Picture by David Lawrey

Picture by David Lawrey

In summary: 
  • UTS is launching Sydney's first postgraduate qualification in sports media, with a first intake in March 2017
  • The Graduate Diploma in Sports Media will equip students to work in multiple areas of sports journalism, media management, sports administration, public relations and communication

Sydney's first postgraduate qualification for professionals specialising in sports media is being launched in March 2017 by the University of Technology Sydney.

The Graduate Diploma in Sports Media is a hybrid course that will equip students with the skills, techniques and knowledge to build a career across multiple areas of sports journalism, media management, sports administration, public relations and communication.

This course is ideal for athletes or sports enthusiasts who have a desire to transition from playing, coaching, or watching sport, into a career within the sports media industry.

With a unique partnership with the Sydney Cricket Ground Trust, UTS Sports Media students will have hands-on opportunities across sporting codes, adding a practical element to many parts of its course.

"The convergence of professional skills required to succeed in sports media has necessitated a stand-alone program that is truly sport specific," said Professor Mark Evans, Head of the UTS School of Communication.

"Working so closely with the SCG Trust will give students access and experiences that will prepare them for the sports media profession. Our students will finish the program already connected to the very people they want to work with.

"There is no program like this is Sydney and the ability for students to focus on journalism or public relations or other areas, means they really can tailor the diploma around their own passions."

Head of Journalism Peter Fray said the course had come at a perfect time in the evolution of the sport industry and sport journalism in Australia.

"Sport is such a vital and dynamic part of our society and we at UTS have an obligation to produce graduates with the skills and attributes to assist and analyse that growth," he said.

Professor Fray said the new degree would give graduates the perfect grounding in all aspects of sports media, from the business side to journalism and aspects of public relations and marketing.

"We live in the age of the fan," he said. "Social media has empowered audiences to play an incredible and influential ongoing role in how sports is debated and discussed.  Sporting bodies, teams and players know this. There is a demand for the skills of journalism and related disciplines.

"We have been very fortunate to call on the expertise of our industry partners and some very skilled practitioners, such as Tracey Holmes, in the development of this course.  Initial indications are that we are on a winner with sports journalism."

UTS will hold its first Sports Media intake in Autumn 2017, a collaboration across the technology leading UTS School of Communication and UTS Business School.

For further information on the UTS Graduate Diploma in Sports Media, visit: https://www.uts.edu.au/future-students/communication/study-areas/sports-media

Candidates interested in hearing more about this new Graduate Diploma can attend the upcoming Communication Postgraduate Information Evening on Thursday 17th November at 6pm, details here.