Video delivers international impact in the push for marriage equality

Simon Duncan-Watt. Picture by Melinda Morrison

Simon Duncan-Watt. Picture by Melinda Morrison

In summary: 
  • A short film by a UTS graduate has received international recognition after more than four million views on YouTube
  • Called It's Time, the film supports the ongoing campaign for marriage equality in Australia

A short film about a loving relationship has proved a powerful tool in the campaign for marriage equality in Australia. 

Created by a UTS graduate, the video called It's Time has had more than four million views on YouTube and has been tweeted by thousands including Stephen Fry and Rosie O'Donnell.

Graduating with a Bachelor of Arts in Communication (Media Arts and Production) in 2007 and Honours in Communication in 2009, Simon Duncan-Watt created the video in his current position as creative director at the advocacy group, GetUp!

Simon said he expected the video to be a success, as it is a love story that translates across borders, but its impact has exceeded his expectations. 

Screen shot from 'It's Time'

"During my degree at UTS, I learnt script writing, producing, directing and a great mix of other skills that after industry experience I was able to apply to the making of It's Time," he said.  

"We wanted to focus on the bond and commitment of marriage, because that's what it is all about - equal love."

Lecturer in the Media Arts and Production (MAP) program, Gregory Ferris, said that Simon was self-motivated, edgy and ethically aware. 

"His work has always had a great mix of cultural, political and creative factors that allowed him to thrive in the MAP program," Mr Ferris said.

"MAP students engage with a mix of the art and craft of filmmaking. We strongly encourage them to form networks at uni and in the industry. Many of the students who studied together at UTS still work together."

You can watch the video on GetUp!'s YouTube channel.

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