Make it!

In summary: 
  • Powerhouse Museum home to the CIIC's Make It! exhibition
  • Businesses were asked to make an object out of fimo clay to represent their creative practices

Until January, the Powerhouse Museum will be home to 12 hand-crafted objects created as part of the Creative Industries Innovation Centre’s (CIIC) Make It! initiative.

The CIIC, which is hosted by UTS, is part of the Australian Government’s Enterprise Connect program. It provides business advice and support services to creative businesses.

Earlier this year, the CIIC embarked on the nation-wide Make It! project to coincide with the launch of its website,

“We wanted to build a dialogue with the creative businesses across Australia in order to let them know that the Creative Industries Innovation Centre was open for business, and to outline how we could help,” says CIIC Programs and Partnerships Director, Adam Blake.

The centre sent boxes of Staedtler Fimo modelling clay to a range of creative Australian companies including craft makers, jewellers, design agencies, film makers, performing arts organisations and publishers.

Recipients were asked to make an object that represents their creative practice.

“There was a really wide range of people who submitted, and the submissions were absolutely incredible, but incredibly different,” says Blake. “Each uniquely represented elements that shape creative work from both business and artistic perspectives.”

It was this positive response that motivated the CIIC to team up with its partners, the Powerhouse Museum and Staedtler, to organise the display.

Blake says, “The project is a vehicle for us to reward and promote creative leaders, but we can use that message to start talking about creativity and innovation, which is a big part of the initiative that we’re funded through.

“The exhibition fits with our aim to put creative industries on the map and to give us something simple and tangible to do that with.

“It’s an exciting way to engage them with what we’re doing. The project is a unique way of continuing to both engage creative industries and then promote them back out to the world.”

Blake says, the Make It! project and display are important because they show the CIIC understands creativity, and they reinforce the centre’s role in the creative industries.

One exhibition contributor is Sydney-based designer, Damien Butler. His model was inspired by an interior space for a bar he was designing during the Make It! campaign. 
“I decided to use it as a model-making tool for designing some of the furniture that would be in that space so it was a playful way of expressing my creativity on a project I was working on.”

Sydney-based strategic design consultancy, Digital Eskimo, is another company whose model will be on display.

Principal and Creative Director, David Gravina, says, “As a creative problem solving methodology, design is exploratory yet systematic, and as such it allows us to repeatedly generate new ideas, quickly prototype multiple possibilities, and ultimately create new outcomes that did not exist before.

“Design, and design thinking, have the potential to amplify humankind’s creativity so that we may embrace, and even solve, the messy and complex problems of our times.”

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